Chill out Apple, we know what you’re doing…

Ahhhh, at last, Data Privacy Day……

As an international Holiday, January 28th provides a time to celebrate and acknowledge how far we’ve come in personal data protection and privacy. And since no other city celebrates better than Las Vegas, let’s recap some of the highlights of the 2020 CES Conference that just ended in Sin City. For you non-techies, the CES show is considered by many to be “The Show” for consumer technology enthusiasts.

CES started back in 1967 and has grown to see this year’s conference hosting over 157,000 people, 4,500 exhibiting companies, and over 1,000 expert speaker workshops.

And this year the focus got even better……

For the first time since 1992 Apple participated in the conference, but NOT to promote a product but rather to participate in a session titled “Chief Privacy Officer Roundtable: What do Consumers Want?”.

A little fun fact: Did you know that while Apple vets the apps in its store, it does not make them comply with their own “What happens on our iPhone stays on your iPhone” mantra?

Google also choose the CES Conference platform to announce its new Google Assistant features that allows the user to say things like “Hey, Google, that wasn’t for you”. These voice commands will delete whatever you just said or can delete entire time periods of conversations. Now let’s be honest, how much is that really going to resolve? I agree that the concept is beneficial and much needed, but how do we know that what we “deleted” wasn’t just deleted from our device and is still stored in another cloud file?

Facebook was at CES, of course, and announced a new version of its “Privacy Checkup” tool to help users control who can see what they share and how they can boost their account security.

In case you forgot, on July 24th, 2019 Facebook was fined $5 BILLION dollars for violating consumers privacy. And for what its’ worth: when Facebook launched its 2012 IPO, it valued its aggregated user data on its balance sheet at nearly $6.6 BILLON dollars.

I think this headline from The Washington Post says it all:

“At CES, Apple, Facebook and Amazon are preaching privacy. Don’t believe the hype.” – Washington Post 

What does all of this say about the value of our personal data? Let’s take this a step further…..

20% of large UK firms have started accounting for the value of their data and listing it on the company balance sheet as an asset. As far back as 2011, AT&T valued their customer relationships at almost $2.7 BILLION on their balance sheet.

Unlike hard assets a company might “own”, collected data actually appreciates in value over time, especially as it gets pulled into complicated algorithms that assist in monetizing this data. This makes data a very intriguing “investment”.

A piece of personal data, once collected, can have multiple revenue streams.

1. My data can be used to sell to companies that want to advertise to me (do I get a commission on that?)

2. My data can be sold to other data collection companies (do I get a commission on that?)

3. My data can be sold to companies to assist them in deciding what new widgets or services to build and create (do I get any royalties on those new products & services?) 

4. My data can be used for entirely different reasons than originally intended and I GET NOTHING FOR IT! Take the recent “new” business model of 23andMe (over 10 MILLION DNA testing kits sold at $99) that used client data to develop a drug that it just sold to a large pharmaceutical company.

Based on the amount of money a company like 23andMe is likely to make off of its clients data going forward, would you recalculate how much your personal data is worth?

Personal data is a great asset for any business to own because multiple revenue streams are ideal for exponential growth and creating shareholder value.

Data is the new version of money but better. It’s easy to create new forms or definitions of data. As data becomes more and more valuable, theft of that data, as we are already experiencing, becomes more widespread, more creative, and more expensive to protect. OUR DATA is producing an economic bubble that is getting ready explode, and not in a good way. Oh wait, I forgot that the Cyber-Security industry is there to protect our data. Let’s see…..

Everything we do these days seems to be in the cloud, supposedly because it’s cheaper, easier, and faster to store our data there. It’s also easier, and usually mandatory, for us to give our data to any company if we want to use their products or services. We could just go back to the good old days when we had to personally interact and hand over some actual cash to buy something, but that will never happen again….. So, in order to make purchases virtually, we have to make sure we purchase security software to protect our personal data. We might even buy additional insurance, in case the security software we use doesn’t work. In addition, the companies we make these purchases from have to spend crazy amounts of time and money to put in security systems and protocols on their end. And then, when our data is eventually hacked or stolen, we have to spend more money and time to either get it back or re-create it.

But back to the data. Many companies have captured our personal data (not free), or purchased our personal data (not free), but still have to figure out how to monetize that data. Don’t worry, I think I know a few “consultants” that can help them do that, and their hourly rates are still under 4 digits, at least for now.

I’m so glad we live in the cloud and on the internet now. It’s really made things so much cheaper, faster, and better…..

Before I sign off this week, here’s one more example of what OUR DATA has created in Economic Growth, from a company very few people would define as a Technology Company.

According to The Wall Street Journal, Kroger, a GROCERY STORE CHAIN, makes $100 MILLION dollars per year by selling its customer data to other companies like Proctor & Gamble and Nestle’.

Now that’s what I call a little “icing on the cake”.

Categories: blog


Freebies · January 18, 2020 at 10:22 pm

Please let me know if you’re looking for a article writer for your site. You have some really great articles and I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some content for your blog in exchange for a link back to mine. Please send me an email if interested. Regards!

    Kraimer · February 18, 2020 at 3:36 pm

    Hi, could you please email if this is still of interest. Happy to hear you’re enjoying our articles!

How to donate a car · February 18, 2020 at 3:00 pm

Hello! Do you use Twitter? I’d like to follow you if that would bbe
okay. I’m definitely enjoying your bblog and look forwar
too new articles.

    Nick Kraimer · February 18, 2020 at 3:20 pm

    Hi! Yes we do, our twitter handle is @imaginebcapp. We are also active on LinkedIn at @ImagineBC. So glad you like the blogs! If you have any topics around Blockchain or data security that you’d like us to write about, feel free to email it to us at If it relates to our audience we’ll write about it.

how to disinfect coronavirus · April 8, 2020 at 9:31 am

Fabulous, what a web site it is! This web sire provides useful data
to us, keep it up.

novel coronavirus disinfection · April 8, 2020 at 9:34 am

Hello everyone, it’s my first visit at this website, and piece of writing is
genuinely fruitful designed for me, keep up posting such articles or reviews.

covid 19 Cleaning Services · April 8, 2020 at 9:35 am

Would love to perpetually get updated outstanding web blog!

novel covid 19 cleanup services · April 8, 2020 at 9:43 am

I have found very interesging your article.It’s pretty worth enough for me.
In mmy view, if all website owners annd bloggers made good content as you did, the web will be a lot mre useful than ever before.

medicare medicaid · April 10, 2020 at 9:12 am

Very good info. Lucky me I discovered your blog by accident.
I have book-marked itt for later!

Medicare Nc · April 10, 2020 at 9:19 am

Wow, this article is nice, my sister is analyzing such things, so I am goinng to inform her.

medicare benefits · April 10, 2020 at 9:22 am

Wow, this article is nice, my sister is analyzing
such things, so I am going too infoorm her.

medicare part b deductible · April 10, 2020 at 9:29 am

Wow, amazing blog layout! Hoow long have you been blogging for?
you mad blogging look easy. The overall look of your web site is excellent,as well as the content.

health insurance premium calculator · April 10, 2020 at 9:29 am

Hello There. I founnd your log using google. This is
an extremelly well written article. I’ll make sure
to bookmark it annd return to read more of your
useful information. Thanks for the post. I’ll certainly return.

health insurance plan · April 10, 2020 at 9:29 am

Nice post. I was checking continuously this blog and I’m
impressed! Very useful information specially the last
part 🙂 I care for such info a lot. I was looking for this particular information ffor a long time.

Thank you and best of luck.

apply for medicare in ga · April 11, 2020 at 2:52 pm

Howdy! I could have worn I’ve been too this blolg before but after browsing through some of the
post I realized it’s new to me. Nonetheless, I’m definitely delighted I foound it and I’ll be bookmarking and checking back frequently!

health insurance card holder · April 11, 2020 at 2:53 pm

Howdy! I couldd have sworn I’ve been to this blog before buut after browsing through soime
of the post I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll bbe bookmarking and checking back frequently!

Sharon · April 11, 2020 at 2:54 pm

I enjoy reading through your website. Thanks!

Health insurance in Washington (state) · April 11, 2020 at 2:57 pm

Hello There. I found your blog using google.
This is an extremely well written article. I’ll make sure to bookmark it and return to read more off your useful information.
Thanks for the post. I’ll certainly return.

medicare change of Address phone Number · April 11, 2020 at 2:58 pm

Hello everyone, it’s myy first visit at this website, and pieche of writing is genuinely fruitful designed for me, keep up posting sufh articles or reviews.

when did medicare start · April 11, 2020 at 3:07 pm

I enjoy reading through your website. Thanks!

medicare beginning · April 11, 2020 at 3:08 pm

What’s up, I wiah for to subscribe for this blog to take most recent updates, so where can i ddo
it plewse help out.

Jacqueline · April 11, 2020 at 3:08 pm

Great post! We will be linking to tnis great post on our website.

Keep up the great writing.

medicaid plan b · April 11, 2020 at 3:18 pm

Very good post! We will be linking to this great content on our website.Keep up the great writing!

medicare supplement insurance plans · April 11, 2020 at 3:22 pm

I think this is one of the most important information for me.
And i am glad reading your article. But wana remark on few genral things, Thee web site style is
perfect, thhe articles is really great!

Health Insurance Quotes · April 11, 2020 at 3:22 pm

Hi there to every body, it’s my first go to see of this webpage; this webpage contains
amazing and really excellent data in support of readers.

Sarah · April 11, 2020 at 3:24 pm

Hello to every one, since I am genuinely keen of reading this website’s
post to be updated regularly. It carries nice data.

Leave a Reply to covid 19 Cleaning Services Cancel reply

Your email address will not be published. Required fields are marked *
Visit Us
Follow Me